Dear Exhibitor Friends,
America’s Beauty Show 2011 was a huge success with more than 60,000 admissions—due in great extent to your participation. We thank you for your unwavering support of America’s Beauty Show––the Chicago event that has helped build our salon market since 1924!

The 2012 America’s Beauty Show is already in the works, and we invite you to join us March 3 – 5, 2012, in downtown Chicago’s beautiful McCormick Place.

We’ll be celebrating the 100th anniversary of the founding of Cosmetologists Chicago, the local salon
organization that owns America’s Beauty Show. Our legacy as an association, and as the industry’s
most respected trade show, is unparalleled.

But it’s not just us praising ABS…here’s what attendees told us in a post-show survey!

• 81% felt the value to attend ABS exceeded or equaled their cost.
• 85% prefer McCormick Place to any suburban location.
• 72% spent $150 or more on products at the show. 21% spent more than $500!
• The manufacturers that attendees most wanted to see were exclusively at ABS.

To our Centennial Celebration of ABS Success, you can add

• Free direct-ship to show site product drayage – offered again as our gift to you.
• Extensive marketing to tens of thousands throughout the year
• Early Bird Discounts – 8.5% off rates if paid in full.

The result is the Midwest Beauty Show® you can always trust––the show your customers launched, built,
dream about, and of course, never miss!

We look forward to working with you throughout the 100th year of Cosmetologists Chicago.

Professionally,

Frank Gironda
President
Cosmetologists Chicago
Frank Gironda Salon & Day Spa

Paul Dykstra
CEO
Cosmetologists Chicago