Purchase an America's Product Knowledge College Passport for $10 when you register and attend any manufacturer class on any day! Register for specific classes in advance to guarantee seating. CE Hours are not awarded for these classes. If you are interested in CE Hours, VISIT OUR CE WORKSHOP LISTINGS
Click on a tab to see which the class offerings from these participating manufacturers:
Simplicity Hair Extensions (Aderans) Belvedere Bioelements Body Up Pro Chromastics Cinderella Hair Extensions Dashing Diva Donna Bella Hair Extensions DS Laboratories GK Hair Hair Art Hotheads Hair Extensions-International Designs J Beverly Hills JB Lashes Just Been Funked - Be Gorgeous Hair Extensions Kenra Keratin Complex Malibu C Mikal Millenium by Harms Software My Best Friends Hair NailTek OSY Inc - Xtensify Product Club Rusk SalonTech/AST Systems LLC Short 2 Long Shortcuts Software Slimlite Soma Color Education Studex Ear Piercing Product Stylenet Viviscal Wahl Clipper Cutting Young Nails
All exhibitors, workshops, artists, presenters, times and locations subject to change without notice.
BODY UP PRO presents Boot Camp Blowout - The First Detachable Handle with a Push-button Release (Beginner) with Aline Learn how to cut your blow dry time by 50% with the new revolutionary brush system and how to get results in lasting volume, shinier, smoother hair and the ability to make more money.
Sunday, March 4 10:00am-11:30am 6044
Boot Camp Blowout - The First Detachable Handle with a Push-button Release (Advanced) with Carlos Otero Learn how to cut your blow dry time by 50% with the new revolutionary brush system and how to get results in lasting volume, shinier, smoother hair, and the ability to make more money.
Monday, March 5 10:00am-11:30am 7002
CINDERELLA HAIR presents Cinderella Hair Extensions Our Hair Your Way®. Learn how to go from the consultation to incredibly beautiful hair. Expand your creativity with four techniques to add volume, length and chemical free highlights with hair extensions. Leave feeling confident about offering any one of our four extension techniques. Experience excellence, experience Our Hair Your Way®.
Saturday, March 3 1:00pm-2:30pm 5005 Sunday, March 4 11:00am-12:30pm 6014 2:00pm-3:30pm 6032
Monday, March 5 11:00am-12:30pm 7008 1:00pm-2:30pm 7013
DONNA BELLA HAIR EXTENSIONS presents Everything Hair Extensions with Rubin Martinez Learn everything you need to know about the latest hair extension methods and how to apply, remove, cut and style them. You will learn how to price your services to maximize your profits, how to market yourself as a hair extension specialist, how to make your clients happier and put more money in your pocket. Ruben Martinez is a master in the art of extensions, bringing a level of excitement and passion mixed with technical prowess and flare that is guaranteed to elevate all he comes in contact with. Ruben owns his own hair studio in Southern California, Xcyphr, and serves as the Director of Education for Babe Hair Extensions.
Saturday, March 3 1:00pm-2:30pm 5016
Sunday, March 4 10:00am-11:30am 6067
Monday, March 5 10:00am-11:30am 7019
DS LABORATORIES presents Learn How to Grow and Keep Your Hair with Brian Hendricks Learn how to maintain hair at peak genetic health…at any age! Gain how to stop and reverse male pattern baldness, stop and reverse alopecia and diffuse thinning in women, reverse hair loss after pregnancy, regrow eyebrows, control hair loss caused by thyroid disease, optimize scalp health and vitality and to simply make hair grow faster.
Sunday, March 4 9:00am – 10:00am 6000 10:30am – 11:30am 6011 12noon – 1:00pm 6018 2:00pm – 3:00pm 6030 3:30pm – 4:30pm 6042
Monday, March 5 9:00am – 10:00am 7000 10:30am – 11:30am 7007 12noon – 1:00pm 7010 1:30pm – 2:30pm 7014 3:00pm – 4:00pm 7018
GKHair presents GKhair The Best Juvexin Treatment Sunday, March 4 11:00am – 2:00pm 6077
Monday, March 5 10:00am – 1:00pm 7024
Ron King Invisi-tab Hair Extensions (a HairArt brand) Instructor: Ron King, Creator and Owner Class Name: Hair Extensions: $500 in 5 Minutes, $2000 in 40 Minutes
Monday, March 5 10am, -- class #7031 11:30am, -- class #7032 1:30pm, -- class #7033 3pm – class #7034
HOTHEADS HAIR EXTENSION AND HAIRWARE presents All Hair Extensions Are Not Created Equal with Lindy Barnes Find out why Hotheads offers you the best option for adding length, volume, color effects and hair loss solutions. This no heat, no tool system offers an unparalleled solution that is suitable for all types of hair. Class will cover Hotheads Hair Extensions, Hairwear consultation and appointment preparation, Hotheads Hair Extensions application and placement, Hairwear top of the head application, cutting and styling, removal and re-service, tips and troubleshooting.
Saturday, March 3 11:00am – 1:00pm 5002 1:00pm – 3:00pm 5008 3:00pm – 5:00pm 5012
JUST BEEN FUNKED presents The art of Be Gorgeous Hair extensions with Maya Gogna Experience the simplest, safest, easiest & most effective natural hair extensions system available in the market today. Join Maya Gogna, International Technical Director for Be Gorgeous hair extensions. Be Gorgeous has a unique patented installation system so there are no concerns about damage to the hair or the need to mess with GLUE, HEAT, WAX or WEAVES! They are simple, effective and generate immense revenue streams for ALL stylists! Achieve a full head of 100% human hair extensions within less than 1 hour! Learn the technique of "THE BEST HAIR EXTENSIONS IN THE WORLD" with over 10,000 salons recommending and promoting the art of Be Gorgeous hair extensions.
Saturday, March 3 10:00am – 12noon 5013 3:00pm – 5:00pm 5015 Sunday, March 4 10:00am – 12noon 6044 3:00pm – 5:00pm 6066
Earn over 300% Profit in Under 1 Hour with Be Gorgeous Hair Extensions with Maya Gogna Learn the art of the world's first non-damaging hair extensions. Be Gorgeous lets’ you generate over 300% profit in under 1 hour with this patented technique. Join Maya Gogna, International Technical Director for Be Gorgeous hair extensions. Be Gorgeous has a unique patented installation system so there are no concerns about damage to the hair or the need to mess with GLUE, HEAT, WAX or WEAVES! They are simple, effective and generate immense revenue streams for ALL stylists!
Saturday, March 3 1:00pm – 3:00pm 5014 Sunday, March 4 1:00pm – 3:00pm 6045
All attendees receive a Be Gorgeous Certificate onsite!
KERATIN COMPLEX presents Keratin Complex Smoothing Therapy Join the Keratin Complex team and get certified. With our award-winning Natural Keratin Smoothing Treatment and Express Blow Out services, you will create thousands of dollars in revenue for your salon and make every client a repeat customer. Don’t miss the opportunity to get certified, plus, be one of the first to preview the latest releases from Keratin Complex, including the Blondeshell product collection and an assortment of new styling tools and technologies.
Saturday, March 3 12noon – 1:30pm 5004 2:30pm – 4:00pm 5011 Sunday, March 4 10:00am – 11:30am 6005 12:30pm – 2:00pm 6020 2:30pm – 4:00pm 6036 Monday, March 5 10:00am – 11:30am 7003 12noon – 1:30pm 7011 2:00pm – 3:30pm 7015
OSY INC. presents Invisiline Hair Extensions with Danielle Caputo-Estorino Learn how to have a proper consultation with your client, application, cutting and blending, removal and pricing for Invisiline. Get ready to add length, volume and highlights and safely fill in bald spots. Extensions are a necessary part of styling hair for editorial, TV, and for clients that craved longer and thicker tendrils. Danielle has been credited in such magazines as Elle (French, Italian, English), Harpers Bazaar, Essence, Everyday Living, Hampton, Suede, Vanity Fair, Vibe, New York Magazine, and Vogue (Japan), among others. She currently does extensions, haircuts and styles to suit her clients needs. She also teaches hair extensions classes and styles hair backstage for television. What To Bring?: a notebook, pen, camera, tail comb, hair grips, duck-bill clips, scissors, thinning shears and razor, and non-hair-cutting scissors.
Sunday, March 4 1:00pm – 4:00pm 6026
RON KING INVISI-TAV HAIR EXTENSIONS (A HAIRART BRAND) presents Hair Extensions: $500 in 5 Minutes, $2000 in 40 Minutes 10:00am 7031 11:30am 7032 1:30pm 7033 3:00pm 7034
RUSK presents Deepshine Conditioning Cream Haircolor
Sunday, March 4 9:30am – 11:00am 6078
Monday, March 5 1:00pm – 2:30pm 7027
Deepshine Conditioning Cream Haircolor (Spanish) Sunday, March 4 2:30pm – 4:00pm 6081
Monday, March 5 9:30am – 11:00am 7025
Deepshine Keratin Smoothing Treatment Saturday, March 3 1:00pm – 2:15pm 5020
Monday, March 5 11:15am – 12:30pm 7026
Deepshine Keratin Smoothing Treatment (Spanish) Sunday, March 4 1:00pm – 2:15pm 6080
Monday, March 5 2:45pm – 3:30pm 7028
SHORT 2 LONG presents Introduction to Hair Extensions Learn how to save your client money while you still get paid to remove and re-apply. This seminar will give you an overview of the Short2long hair extension system. We will talk about how to get hair extension customers, promote yourself and give a brief example of a consultation…knowing your client’s lifestyle as well as their hairstyle. Learn how to attach wefts and hair pieces with our link method.
Sunday, March 4 10:30am – 11:30am 6012 1:30pm – 2:30pm 6027 3:30pm – 4:30pm 6043
SIMPLICITY HAIR EXTENSIONS presents Simplicity Certification Class Learn what it takes to give your clients the long voluminous hair they weren’t blessed with naturally. Get certified with Simplicity Hair Extensions and get more clients in the chair with a full set of hair extensions in less than an hour. This full day certification class includes practice hair, practice grafts, tape, remover, as well as the rest of the supplies you need to get certified. Simplicity Hair Extensions are simple, safe and fast, and require no tools. Students will learn how to effectively consult with clients, apply, shape, remove and reuse extensions. Class includes: Certification Kit Topics covered: 1. Consultation process, 2. Client prep, 3. Application techniques Simplicity Extensions and Simplicity Grafts, 4. Blending extensions for a natural look., 5. At home care guidelines for clients. 6. Safe removal process, 7. Re-taping and Reusing Simplicity. Certification Kit Includes: Sample hair, Mannequin and clamps, Tape, Remover, Training Manual Looks DVD and Certification Form. What to bring: rat tail comb, shears and or razor for blending, 5 clips for sectioning.
Sunday, March 4 9:00am – 5:00pm 8000 Monday, March 5 9:00am – 5:00pm 8001 PRICE: $500 This is a 8 Hour Hands-On Class
VIVISCAL presents Thinning Hair Solutions with Viviscal Professional presented by Tabatha Coffey Learn the simple techniques and explore solutions to help your clients combat temporary hair loss/thinning hair while growing your business.
Sunday, March 4 1:30pm – 2:15pm 6082 2:45pm – 3:30pm 6083
WAHL presents Get Your Hands On Your Man – Men’s Clipper Cutting Learn hands-on a better understanding and knowledge of precision cutting, how to achieve the perfect taper and how to perform a traditional business cut. Becoming proficient with these techniques will ensure client growth and provide you with the foundation to escalate your cutting skills into advanced clipper artistry. Understand and work with the hair’s natural fall, discerning balance to achieve the perfect blend. Avoiding and correcting lines. Learn to make your tools work for you, creating a detailed finish.
Sunday, March 4 9:30am – 11:00am 6003 1:30pm – 3:00pm 6029 Monday, March 5 11:30am – 1:00pm 7009
SALONTECH/AST SYSTEMS LLC presents Salontech Keratin Certification Class with Steven Lightfoot
Sunday, March 4 9:30am-10:30am 6002 12:30pm-1:30pm 6019 3:00pm-4:00pm 6038
CHROMASTICS presents Everything Color with Tom Dispenza Get the"inside scoop" about hair coloring products from Tom Dispenza, one of the leading hair colorists in the United States. Once you've been taught the true way color works, you'll soar to a new level of expertise. Discover an entire world of coloring information and techniques that most colorists never experience! Learn formulas, fading, refreshing, ingredients and more. Become an expert at reds, brunettes and blondes at their best. Learn new ways to intermix products for better than ever results!
Saturday, March 3 1:00pm – 2:30pm 5017 Sunday, March 4 11:00am – 12:30pm 6072 1:00pm – 2:30pm 6074 3:00pm – 4:30pm 6076
J BEVERLY HILLS presents J Beverly Hills Colour with Max Eli Enter the world of J Beverly Hills Colour, a unique and innovative colour line that has gained global acclaim and recognition as a leader in the Professional Beauty Industry. This interactive class is designed to build your understanding of how colour works, while elevating your technical skills and art of predictable results in hair colour.
Sunday, March 4 10:00am – 11:00am 6068 3:00pm – 4:00pm 6070
KENRA presents Color Me Kenra with Robb Dubre & Patty Sheets Be one of the first in North America to be introduced to Kenra® Color. Simplify or expand your colorist approach to formulation with Kenra Color Mapping and Balancing Complex 5. Discover the balanced Kenra Color palette of ravishing reds, brazen browns and brilliant blonds. Patty Sheets has spent nearly 30 years serving as a stylist, a salon owner and an educator in both classroom and platform environments. Her proven success in establishing educational programs has landed her at Kenra Professional as the Senior Education Manager.
Saturday, March 3 1:00pm – 2:30pm 5006
Sunday, March 4 1:00pm – 2:30pm 6022
KERATIN COMPLEX presents Keratin Complex Introduces the Newest Advancements in HAIR COLOR Be one of the first in North America to be introduced to Kenra® Color. Simplify or expand your colorists approach to formulation with Kenra Color Mapping and Balancing Complex 5. Color Me Kenra delivers a taste of technical formulations and artistic color application that are easily transferred to you and your clients. As the Artistic Director for Kenra Professional, Robb draws on his experience to blend creativity with education and sales by creating signature Kenra looks that stylists can replicate in their salons. With over 15 years of professional beauty industry experience, Robb Dubré has developed and conducted innumerable educational events. His natural ability to relate to diverse audiences has provided him with teaching opportunities across the United States and abroad. In past education director roles, he has trained and mentored educators to excel as the exception, not the norm.
Sunday, March 4 10:00am – 11:30am 6006 12:30pm – 1:30pm 6021 2:30pm – 4:00pm 6037 Monday, March 5 10:00am – 11:30am 7004 12:00pm – 1:30pm 7012 2:00pm – 3:30pm 7017
MALIBU C presents Water and Color Success Your color services are great. We have a secret that can make them even better. Elements found in your water at home and in the salon determine the success or failure of color services and can cost you both time and money.
Sunday, March 4 10:30am – 12noon 6013 1:00pm – 2:30pm 6023 3:00pm – 4:30pm 6039
PRODUCT CLUB presents The Art of Highlighting You may not have thought about hair color as an art form in the past, but Product Club's new class will encourage you to do just that. Art is the use of skill and imagination to create and that's what you do with each and every client. This class includes creative interpretations of highlighting techniques from Product Club's Art of Highlighting Collection. Express yourself, open up your mind and get inspired to be creative again.
Sunday, March 4 10:00am – 11:30am 6008
Monday, March 5 10:00am – 11:30am 7020
SOMA presents Truly Enhance Your Color Work/Level One Learn how the anatomy of hair changes hair color formulation and how to become an expert in texture. Discover how to explain the difference between off-the-shelf and professional products and what you need to know when dealing with both. Understand how to achieve successful coverage with gray and white hair, minimizing fading and formulation for both. Hear about the two most common mistakes in hair-color formulation. Know when corrective color is warranted and how to fix it.
Sunday, March 4 11:30am – 1:00pm 6017 Monday, March 5 9:30am – 11:00am 7001
BELVEDERE presents Keep Uncle Sam Out of Your Pockets Monday, March 5 1:00pm – 2:30pm 7029
Salon & Spa Design Essentials Monday, March 5 3:00pm – 4:30pm 7030
J BEVERLY HILLS presents Making Your Business Competitor Proof with Paul Austin This is for salon owners looking for inspiration and direction on how to reposition their businesses for sustained growth. This class covers the current state of the industry, and how it is affecting the profibility of the independent salon. Strategies for repositioning your salon to protect it from current industry trends that divert customers and profit from your business will be discussed.
Sunday, March 4 12:30pm – 1:30pm 6069
MIKAL SALON & SPA SOFTWARE presents Supercharge Your Business with Computerization Supercharge your business with computerization cutting-edge ideas! Learn how to harness the power of the computer to text and e-market, how to maximize e-coupons, master your FaceBook and Twitter options, set up motivational goals for staff, all new compensation programs and powerful sales analysis. Find out what numbers you really need to know to move your business forward. Includes handouts and informational CD. Learn the hot new social media marketing techniques and management strategies.
Saturday, March 3 2:00pm – 3:00pm 5010
Sunday, March 4 2:00pm – 3:00pm 6033
Ten Amazing Marketing Ideas with Fred Dengler Fred Dengler Co-Founder of MIKAL teaches you ten easy low cost/no cost ideas you can take home and start using tomorrow. One idea will double new client retention, a simple change in your script will triple your retail sales. Find out how to up-sell the easy way, and seven other great marketing ideas. Includes handouts.
Saturday, March 3 9:00am – 10:30am 5000
Sunday, March 4 9:00am – 10:30am 6001
Six Secrets to Successfully Open a New Salon/Spa For new salons and salons that want to re-invent themselves. Find out what the four best and worst stores are to open up next to, how to make your opening GRAND, get four great financing ideas, and three other critical strategies to use to open or re-open successfully and profitably. Get a free, 90-day startup checklist and idea worksheet.
Saturday, March 3 11:30am – 1:00pm 5003
Sunday, March 4 11:30am – 1:00pm 6016
MILLENIUM BY HARMS SOFTWARE INC presents No “Down Time” at the Front Desk! Learn ways your front desk staff can encourage growth and affect the bottom line. This class will go beyond basic appointment booking and ringing up sales. You will learn how to outline specific tasks the front desk can perform to increase their value and professionalism. The front desk is not a cost center, but rather a PROFIT CENTER!
Sunday, March 4 11:00am – 12noon 6084
MY BEST FRIEND’S HAIR presents Beauty Meets Technology - Creating an Image Online We all know image is important in this industry. What kind of image are you creating online? Learn how you can use technology to create a positive, lasting image online. We'll present tools, tips and tricks to jumpstart your efforts in capturing clients using the Web.
Saturday, March 3 2:00pm – 3:00pm 5009
Sunday, March 4 2:00pm – 3:00pm 6031
SHORTCUTS SOFTWARE presents How to Double Your Income Even in Today’s Economy with Dan Lok In our industry, we often see two owners opening the same type of salon at the same time in the same area. Yet, at the end of two years, one will be making a 6-figure annual income while the other may be struggling or already out of business. The reasons are not about working harder, technical skills, network, experience, economy or location. In this presentation a widely celebrated Salon Business Expert, Dan Lok, will be presenting “Growing Your Salon or Spa Business.” In this class, attendees will discover a powerful secret and learn how to double or triple their income from their salon/spa business without working twice as hard. Receive a free autograph copy of Dan Lok’s international, best-selling book,” Lies Salon Owners Believe and the Truth that Sets Them Free.”
Sunday, March 4 10:00am – 11:30am 6009 2:00pm – 3:30pm 6034
Monday, March 5 10:00am – 11:30am 7006 2:00pm – 3:30pm 7016
SLIM LITE SYSTEMS presents How to Attract 15-30 New People Every Month - And Get Them To Buy More Services Learn how non-invasive weight loss can dramatically increase your business! Chiropractor and author Dr. Jamie Fettig will do a live demonstration of the Slim Lite System, which uses the market-leading Strawberry Lipo Laser weight loss technology to deliver body contouring and slimming results in a non-invasive, pain-free and safe way. The Slim Lite System helps people lose an average of 2 dress or pant sizes in just 42 days, with the range being 7-23 inches of fat loss permanently gone in just 42 days. This is a new technology that actually works to produce VERY quick fat loss for people of all types and sizes. Add Slim Lite to your offering to increase revenue and cross sell other services.
Saturday, March 3 4:00pm – 5:00pm 5018
STUDEX EAR PIERCING PRODUCTS presents Studex Ear Piercing in Your Business - Safe, Simple and Profitable - Hands-On Learn how to set-up a professional, safe and profitable Studex Ear Piercing program. All attendees will use actual products. All who complete class will receive a Certificate of Completion.
Sunday, March 4 3:00pm – 4:30pm 6040
STYLENET presents Real World Internet Marketing for Salon Professionals This class is designed specifically for salon owners and independent professionals who have little or no technical experience. Come learn how you can turn a website into one of your most cost effective marketing tools. Heather Smith, a former Distributor Sales Consultant with SalonCentric and current President of StyleNet will show you simple steps that will bring new customers into your salon and put more money into your pocket. Sunday, March 4 9:30am – 11:00am 6071 12:30pm – 2:00pm 6073 3:00pm – 4:30pm 6075
Monday, March 5 9:00am – 10:30am 7021 11:30am – 1:00pm 7022 2:00pm – 3:30pm 7023
DASHING DIVAS bring The Fashion Runway to Chicago with Patty Yankee Join celebrity manicurist Patricia Yankee as she shares her years of runway experience with the salon professional. Draw inspiration from the nail appliqué capturing celebrity attention, from Katy Perry to the Kardashians to Pink – DesignFX! Experience the newest revolution in manicure services with the fast and consistent results of our French Wrap Manicure system. And for some added flash, get familiar with our full cover Metallic Nails. Whether you work with natural nails or overlay systems, in traditional white or exciting color, we have your solution. This is not just a class, but an experience for the entire salon.
Sunday, March 4 11:00am – 12:30pm 6015 1:30pm – 3:00pm 6028
NAILTEK presents Because Natural Nails Are Not Created Equal with Rebecca Hall NailTek introduces you to the science behind natural nail care. NailTek products are formulated specifically for natural nails and work with the body’s natural growth process to deliver long, strong, healthy natural nails. You will also learn new, dynamic sales techniques to assist you with expanding your retail revenue working with natural nail products that really work and help you increase your salon/spa income. Attendees will also receive a special gift.
Saturday, March 3 10:00am – 11:30am 5001 1:00pm – 2:30pm 5007
Sunday, March 4 10:00am – 11:30am 6007 1:00pm – 2:30pm 6024
Monday, March 5 10:00am – 11:30am 7005
YOUNG NAILS presents Rock Star Nails with Greg Salo Learn how to create rocking Rock Star Nails with maniac and glitter techniques. Greg Salo is president of Young Nails, the chief innovator of new products and techniques and an international educator for thousands of nail techs at dozens of classes, demos and trade shows each year.
Sunday, March 4 1:00pm – 2:00pm 6025 3:00pm – 4:30pm 6041
BIOELEMENTS presents Bioelements Custom Blend Facial Bioelements Custom Blend Facial is the facial that works for every client that walks through the door, whether their skin is very dry, very oily or anywhere in-between. Easy to learn, easy to promote and always adaptable, it's the facial for every client seeking a service with results.
Sunday, March 4 10:00am – 12noon 6010
The Science Behind Exfoliators and Peels Take a closer look at the science behind professional exfoliators, learn how to choose the right treatment for every client and master the techniques that keep skin renewal and resurfacing in-high demand. We’ll peel back the layers behind professional formulas, uncover the truth behind strength percentages and discuss how to get results without “downtime.”
Sunday, March 4 2:00pm – 4:00pm 6035
JB COSMETICS presents JB Lashes - Eyelash Extensions 101 Join us to learn about the latest techniques and newest products in the Eyelash Extension industry. With a revolutionary new application technique created by JB Lashes, eyelash extension application is made easier and faster.
Saturday, March 3 1:30pm-3:00pm 5019
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