AVEDA RETURNS TO AMERICA’S BEAUTY SHOW 2026

April 18–20, 2026, in Rosemont, IL, at the Donald E. Stephens Convention Center 

ROSEMONT, IL (January 15, 2026) America’s Beauty Show announced today that AVEDA will return to America’s Beauty Show 2026, taking place April 18–20, 2026, at the Donald E. Stephens Convention Center in Rosemont, IL. Returning after more than 10 years, AVEDA’s on-site experience will include a dedicated AVEDA Education Theater focused on technical skill building, artistry, and business education for licensed beauty professionals and all salon team members, including salon owners and managers. 

What’s New for 2026

AVEDA’s return will be anchored by a purpose-built AVEDA Education Theater on the show floor, designed for structured learning and professional takeaways. The theater will accommodate up to 150 attendees per session and will include a main stage and model preparation area to support live education and demonstrations. 

AVEDA Education Theater access and format

AVEDA will deliver three full days of education:

• Two days of sessions will be open to all America’s Beauty Show attendees (some sessions included with admission), Saturday, April 18 & Sunday, April 19. •
• One day will be reserved for invited AVEDA salon teams (invita on only), Monday, April 20.
• Open sessions are first come, first served.  

Programming will feature education on designed to support working professionals, including:

• Artistry and technique built for real salon results.
• Business education on that supports growth and profitability.
• Professional development and leadership for stronger teams and confidence.
• Sustainability-minded education on aligned with responsible beauty.

The session schedule and participation details will be posted at americasbeautyshow.com.

A partnership aligned with professional education

“AVEDA is synonymous with education, artistry, and professional leadership,” said Frank P. Fulco, Chief Executive Officer of Cosmetologists Chicago, producer of America’s Beauty Show. “We are proud to welcome AVEDA back and deliver an education experience that helps licensed professionals return to the salon more confident, more capable, and ready to grow.”

“AVEDA is excited and proud to be part of the rich legacy of America’s Beauty Show,” said Kevin Molin, Vice President of Global Education, AVEDA. “We look forward to an inspiring weekend of education and connection that supports the professionals and salon teams driving our industry forward.” 

Media resources and story angles

America’s Beauty Show and AVEDA welcome media inquiries and coverage, including:

• The return of education-first experiences in professional beauty
• The evolution on of salon leadership and team culture
• Sustainability and responsible beauty in today’s salon business
• What licensed professionals are prioritizing in 2026: skills, growth, and community 

Media Contact: Megan Goggin, Vice President, Marketing, America’s Beauty Show. Email: megan.goggin@americasbeautyshow.com  

For more details, visit americasbeautyshow.com and follow on social media.  

Media note: High-resolution images, the AVEDA Education Theater schedule, and interview availability are available upon request.

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About America’s Beauty Show® America’s Beauty Show (ABS) is owned and produced by Cosmetologists Chicago® (CC). Professional cosmetologists, nail technicians, stylists, and colorists from all over the world a end ABS every year to experience superior educa on and innova on in all aspects of beauty, as well as gain inspira on to take back to their salons. Over 25k+ salon professionals and owners, headliners and educators, instructors and students, leading product manufacturers and interna onal distributors a end annually. America’s Beauty Show is the global des na on for licensed beauty professionals. americasbeautyshow.com

About AVEDA AVEDA is a professional beauty brand known for education-led artistry and a purpose-driven approach to products, people, and planet. AVEDA partners with salons and professionals worldwide through learning experiences designed to support craft, confidence, and business success.