2020 was one of the most challenging years in history for the professional beauty industry. From the COVID-19 pandemic forcing the closures of salons and beauty stores to consumers staying home to stay safe to major supply chain shortages to civil unrest and protests in major cities, disruption occurred at every level

This is the time to get positive by learning when saying no means saying yes to you. Often, it’s as simple as being aware and present. Here are seven steps to living and working toward happiness, fulfillment and success. 1. Say yes to delighting your clients and building your clientele by saying no to bad habits. Focus

When your clients are involved in their service, they will fully embrace and appreciate the benefits of the wonderful experience you’re providing. Here are five steps to help you guide the process. Step 1: Help your client be present, focused and involved in the experience. Often, clients are rushing to the salon focus

The client or guest experience that you create in your salon, spa, barbershop or studio will determine the difference between having a record year and closing your doors. By creating a memorable experience for every client at every visit, you’ll be well on your way to having a full book, thanks to more referrals and mo

The 2021 all-digital CES (formerly the Consumer Electronics Show) featured an all-digital showing of innovation in many areas—including beauty—to improve our world. Tech innovation accelerated by COVID-19: Tech companies launched smart masks, disinfecting robots, body sensors that detect COVID-19 symptoms and smart air

During the shut-downs over the past year, consumers turned to self-care like never before. They ordered products from you—when possible—and bought a slew more on Amazon. They followed tutorials on YouTube and TikTok to wash, scrub, style, polish and even color their hair. They felt pretty good about themselves. They th