You Asked for It! And You Got It!




Top Manufacturer Colorists

Top Manufacturer Cutters

SoMe Hair Influencers

Technical Education and Informative Panels!

With the price of your ABS Admission Ticket

Pick 1, 2, 3 or 7!

• It’s the Year of TEKNIKCENTER @ABS

FREE* Sessions

•  Intense Technical Education
• Visually Stimulating Magnification to 

  Watch the Action, LIVE, Up-Close and Personal
• Learn the Techniques

• The Industry’s TOP brand educators

*Beth Minardi's presentation at TEKNIKCENTER @ABS is not a FREE session.
See below for ticket prices.


The Schedule



 9am - 9:30am

Mark Woolley - Electric Hairdressing London
9:35am - 10:05am

Sam Villa - Redken - Braid Knot – Multiple Braids and Knots (@samvillahair)
 10:10am - 10:40am

 Lori Zabel - Redken - Cut & Color Technique (@lorizabel)
10:45am - 11:15am

Amber Marie - CHI - Diamond Lining Technique with CHI CHROMASHINES (@DuchessOfTheDolls )
Diamond Lining Techniques - It’s an easy yet IMPACTFUL sectioning technique that incorporates 5+ COLORS of our CHROMASHINES direct dyes! Its versatile yet simple. Great for beginners who are new to creative colors all the way to those who are advanced but are looking for new cool ways to incorporate vivids into daily colors!!
11:20am - 11:50am

Julius Cvesar - Takara Belmont
Barbering is more than just putting hair on the floor - it's about what you as an artist choose to leave on! Barbring is an art form of underdstanding cuts and styles that have a purpose to fit an individual's personality and lifestyle.  Experience the importance of shape and personalization through Julius Cvesar's vision in this presentation.

Photo by: StephenEsguerraPhotography
 1pm - 3pm

Beth Minardi - (Ticket Purchase Required)

Two hours of pure hair color spectacle!

  • A brief "Status of the current hair color business in the USA
  • Exploration of hair structure and how color affects each part of the hair
  • Discussion of chemical compounds/science of color, and "why" they are a part of the hair color story
  • Step by Step demonstration on two very interesting "salon type" hair color changes
  • Presentation of three FAB 'on trend" hair color examples
  • Complete discussion on formulations, colors used, application techniques used to create our "looks
  • Our "colorful business." Concepts suggested to support and to increase hair color business growth in today's salon
Asked and Answered...
WHY are various types of hair color created?  HOW are they used to create beautiful results every time? WHY does hair react as it does to various hair color applications?

Our "ROVING MICROPHONE allows Beth to answer all the hair color questions you might have.  Be a part of this
interactive, inspiring and career-enhancing two hours of in-depth hair color education, designed to elevate our understanding
of the competitive, scientific, and artistic world of salon professional hair color.

Learn Beth"s Top NEVER FAIL FORMULAS every salon professional NEEDS to create flawless results, and happy clients, every single time.
 3:05pm - 3:35pm

Brews for Redken Men's Techniques - Jamie DiGrazia & Mikey (@jamiedigrazia & @mikeyyyyyyy_  )
 3:45pm - 4:45pm

Unicorn Tribe TAOTAM Awards - 
Haircolor Competition and Award Program (@theunicorntribe)


Special ABS 2019 Announcement!


TEKNIKCENTER @ABS with Beth Minardi

Sunday, March 31

1pm - 3pm – Presentation
Two hours of pure hair color spectacle 

3pm - 4pm – Afterglow
Up close photo op interaction with Beth, her team and models 

General Seating + Afterglow

$79  SE-701

Champagne Seating + Afterglow 

$99  SE-702