Technique / CEH Learning

HAIRCOLOR EDUCATION

Price KEY: 
VIP: Includes Front Row & Swag Bag    EB: Early Bird (By 3/18)    F: Full Price (After 3/18)


All exhibitors, workshops, artists, presenters, times & locations are subject to change without notice.
The Chicago Cosmetologists Association, Inc. is an approved sponsor of continuing education by the Illinois Department of Financial and Professional Regulation (license #190-000101).



Look & Learn

Let’s Kick Some Brass! 
with Elaine Travis 
@laineycake


Monday, April 20
10am - 11:30am  EDU
-639

EB $75  F $90
CEH: 1.5 hours


You'll Learn:

The number one struggle we face as colorists is fighting brass. Elaine Travis will share with you how to avoid it and how to fix it in this eye-opening class. Blondes, brunettes and redheads will all benefit from your new approach to brass-free color when you understand how it is REALLY created. She will show you how to be the “go to” expert in your area when you master this understanding of avoiding unnecessary warmth. Your new guest count will soar!


Look & Learn

Diving Deep Into Formulation 
with Elaine Travis @laineycake


Sunday, April 19
11am - 12:30pm  EDU
-613

EB $75  F $90
CEH:
 1.5 hours

You'll Learn:

Are you guessing and praying every time you formulate for a color service? Wouldn’t your day go so much more smoothly if you REALLY understood the WHY behind the tube of the color you are choosing and knowing with absolute certainty it will give you the result the client has requested? Elaine Travis spent the first two years of her career behind the chair “faking it.” She says if she took the time to figure it all out early on, she would have been a six-figure colorist so much sooner! Elaine Travis promises to solve the mystery of color for you and help change your career.




Hands-On (Includes Mannequin)

Painting Balayage 2.0! 
with Candy Shaw, aka the Balay Lama @sunlightsbalayage


Sunday, April 19
2pm - 5pm  EDU
-624

EB $229  F $259
CEH:
 3 hours

You'll Learn:

Why learn Balayage when you are already a master with the foil? Well, the Balay Lama has a little secret for you! Balayage is much faster, more profitable, greener and a whole lot more fun than traditional foil highlighting. This intensive hands-on course will give you the painting arsenal to literally triple your color business overnight. As the world's foremost expert on Balayage, Candy Shaw will break down her systems in a way that is easy to understand and ever easier to implement day one. Come hop on the train, and learn why the power of the paintbrush can change your life forever!

Techniques covered: Skimming, Bowlayage™, Color Melting, Money Piece™, Minking and so much more! 

Investment includes: Mannequin (yours to keep!), Sunlights swag bag, education handout and diploma.

NOTE: Tools required: Clips, tail comb, color apron and a learning attitude! Each student registered will be entered to win an exclusive shadow day with Candy Shaw in her 50-chair Atlanta Salon. Details will be discussed during the event.

 



 


Look & Learn

Blonding and Beyond
with Yolanda Carrasco & Jesus Carrasco @goldwellus


Monday, April 20
10am - 12noon  EDU
-640

EB $85  F $99
CEH: 2 hours


You'll Learn:

Colorists and stylists will learn how to create multi-dimensional looks to suit all client’s needs, from natural to soft to deep, we have something for every desire. You will learn simplistic placements, color blending and formulations that come together to provide the blonding experience. This service is ideal for clients who want something more unique than the traditional “rolodex foil” or Ombre effect. This class supports the trend of customization and will focus on various blonding tools in the Goldwell portfolio. Attendees will gain an understanding of each tool while determining optimal situations for choosing each one. They will also see a demonstration of various blonding techniques used to create different blending effects.
 




Look & Learn

Play It Up 
with
Yolanda Carrasco & Jesus Carrasco @goldwellus


Sunday, April 19
9:30am - 11:30am  EDU-620

EB $85  F $99
CEH: 2 hours


You'll Learn:

Semi-Permanent color is a growing market in the beauty industry and clients are looking for low commitment colors that can be easily changed. Expand your pursuit of color perfection to a new category of hair color—Elumen Play. Learn how this technology allows you to enhance your creativity and offer new, brilliant and vibrant color results for your clients.
 




Hands-On - Interactive

The Grey Zone - Hands-On
with Yolanda Carrasco & Jesus Carrasco @goldwellus


Sunday, April 19
2:30pm - 4:30pm  EDU
-609

EB $95  F $120
CEH: 2 hours


You'll Learn:

Grey can be a challenge whether it is coverage or trying to achieve a fashionable look, yet it has been proven to be a huge service generator in the salon. Come experiment with new formulations and ways to get the best results when it comes to all things grey. We will share some of our favorite tips and tricks and let you experience it for yourself on swatches during this hands-on class, making you the expert this high demand category. You will explore formulations for both traditional grey coverage and grey fashion shades. You will troubleshoot some of the most resistant coverage clients to the most fashion-forward ones.  
 




Hands-On (Includes Mannequin)

Perfecting Your Hair Painting and Highlighting Skills
with Lisa McAuliffe @productclub


Monday, April 20
9am - 12noon  EDU
-633

EB $229  F $259
CEH:
 3 hours

You'll Learn:

In this hands-on class, you will learn and practice tips from a foiling and freehand hair painting expert, when to choose painting, when to choose foiling or when to use a combination to achieve perfect results! Learn how to make the ordinary blonde extraordinary, brunettes sparkle with dimension, and radiant redheads with innovative techniques that will perfect your applications.  You’ll be amazed at how much you will learn in this class, bringing your skills to the next level!  
 



Look & Learn

The Challenges with Modern Haircolor
with Lisa McAuliffe @productclub


Sunday, April 19
9am - 10:30am  EDU
-602

EB $75  F $90
CEH: 1.5 hours


You'll Learn:

Balayage is sweeping the country and there are several ways to utilize this trend. Product Club's educators will help you to define different uses of this art. Color panels, hair painting, streams of color and using balayage in color correction will be addressed. In this class, you will learn balayage techniques that create streams of brightness with depth and dimension. Understanding head shape, texture and the point of origin of hair color will allow you to bring these techniques to your clients with confidence and artistry.




Look & Learn

Color for Texture - Bold Blondes
with Evie Johnson @contactevie


Monday, April 20
12noon - 1:30pm  EDU
-646

EB $75  F $90
CEH: 1.5 hours


You'll Learn:

This course is designed for individuals who are seeking more knowledge about achieving the perfect blonde on textured hair. We will discuss some chemistry behind lightening, different hair textures and giving realistic expectations to clients.
 






Look & Learn / SPECIAL EVENT

Blonde Like a Boss and Be a Boss
with Mireya Villarreal @mireya_villarreal_ & Ashlee Norman @ashleenormanhair


Sunday, April 19
9am - 12noon  EDU
-601

VIP $199  EB $125  F $149
CEH:
 3 hours

You'll Learn:

Ashlee Norman, Independent Educator, will be teaching the theory and fundamentals of “foilage” (balayage inside foil) and methodology she uses to come up with her signature patterns. Learn not just one technique or just tips and tricks but finally understand “the why” behind trending “blonding” services in order to have consistency and gain creative control from a real hairstylist behind the chair, who is also a working mother.

Mireya Villarreal, Founder and CEO of Pink Pewter, will be talking business and the foundational habits necessary to break through to the next level. Learn the behaviors necessary to develop an entrepreneurial and unstoppable mindset.  Learn how to break through the barriers that prevent you from growing your business and brand, and avoid costly mistakes. Get the key business drivers that are proven to deliver results from a hairstylist and business owner who started in a 600 square foot salon to growing an international brand sold in over 30 countries. 



 


Look & Learn

“Chasing Summer” Blonding Techniques 
with Jessica Bartolomeo @hairstar86


Sunday, April 19
3:30pm - 5pm  EDU-652

EB $85  F $99
CEH: 1.5 hours


You'll Learn:

Discover the full range of blonding colors in a wide range of levels and tones! Gain confidence in creating today’s most requested blonde looks! Learn the ins and outs using the lighteners, permanent and semi-permanent colors to create consistent, predictable results.



 


Look & Learn

“Own Your Tone” Color Placement Techniques 
with Hana Norris @hanas_salon_rusk


Sunday, April 19
1:30pm - 3pm  EDU-653

Monday, April 20
2pm - 3:30pm  EDU-672

EB $85  F $99
CEH: 1.5 hours


You'll Learn:

Create signature looks using a full range of color! Explore permanent, semi-permanent, gloss and color boosting conditioners. Learn how to use these tools to your best advantage! Discover how to approach creative or corrective color with confidence and consistency using innovative tools and techniques!


SALONCENTRIC EDUCATION

HAIRCOLOR

NOTE:  SALONCENTRIC Education is first come first served. No registration required.

All exhibitors, workshops, artists, presenters, times & locations are subject to change without notice.
SalonCentric is an approved sponsor of continuing education by the Illinois Department of Finance and Professional Regulation (license #190000542)






 

REDKEN
Presents

The Redken Exchange Presents: Balayage & Painting
with Tara Abramowicz, Ryan Morgan, Jamie Sea & (texture tbd)

FREE / CEH: 1

Saturday, April 18
12noon - 12:50pm
2:10pm - 3pm

Sunday, April 19
11am - 11:50am
2:10pm - 3pm

Monday, April 20
10am - 10:50am
2pm - 3pm


You'll Learn:

• Hairpainting requires a keen eye for detail, knowledge of the headform, and physical characteristics of the hair
• Elevate your creative coloring skills and learn the finesse and craft of hairpainting through multiple methods







 

MATRIX
Presents

Biolage Styling & Color
with Eric Vaughn

FREE / CEH: 1

Saturday, April 18
1:05pm - 1:55pm

Sunday, April 19
10am - 10:50am

Monday, April 20
9am - 9:55am


You'll Learn:

• Natural hair plus colorful styling techniques with Biolage
• Experience the latest trends with the Matrix Artistic Team
• How to use 20 customizable shades for endless natural hair color results, just what your clients are looking for successful business opportunities for every salon type







 

MATRIX
Presents

MATRIX Color
with Lenny Strand

FREE / CEH: 1

Sunday, April 19
3:15pm - 4:05pm

Monday, April 20
1:05pm - 1:55pm


You'll Learn:

• Experience color placement techniques along with formulation
• Expert timesaving tips to help you fine tune your coloring skills
• Master tips from Lenny Strand, Technical Director for Matrix Education
 







 

MATRIX
Presents

Matrix Hair Cutting & Hair Color
with Nick Stenson

FREE / CEH: 1

Saturday, April 18
3:05pm - 4:05pm

Sunday, April 19
1:05pm - 1:55pm

Monday, April 20
11am - 11:50am


You'll Learn:

• Haircutting techniques that expose perfect color placement
• Tips to help you fine tune your cutting







 

PULP RIOT
Presents

Total Color
with Amanda Diambri & Diana Giannini

FREE / CEH: 1

Sunday, April 19
12noon - 12:50pm

Monday, April 20
12noon - 12:50pm


You'll Learn:

• Inspiring education on Pulp Riot’s permanent line, FACTION8
• Even more information about Pulp Riot’s direct dye line
• Advanced tips and tricks, as well as some helpful techniques to use behind the chair







 

SURFACE
Presents

Pure Color ‘Painting for Profits
with Jessica Zimmerman

FREE / CEH: 1

Saturday, April 18
1:05pm - 1:55pm

Sunday, April 19
10am - 10:50am

Monday, April 20
10am - 10:50am


You'll Learn:

• Ribbon balayage and “Pure Shadow Root” as the base techniques for “The Mystique Collection”
• Step-by-step application techniques based upon the fundamental principles of balayage, overlaying and toning
• The new world of natural grey coverage using ammonia and PPD free Surface Pure Color







 

SURFACE
Presents

Cutting It Up, Color & Finish
with Jessica Zimmerman

FREE / CEH: 1

Saturday, April 18
3:05pm - 4:05pm

Sunday, April 19
1:05pm - 1:55pm

Monday, April 20
1:05pm - 1:55pm


You'll Learn:

• From “The Mystique Collection,” the art of hidden beauty
• How to create looks using the Surface razor, shear and RZ Razor Blender
• How organic, beautiful grunge comes to life with micro-fringes, mini undercuts and dry cutting
• Flawless finishing techniques and the Dutch-style French braid







 

PRODUCT CLUB
Presents

Perfecting Your Balayage & Foiling Skills
with Lisa McAuliffe & Amanda Lenz

FREE / CEH: 1

Saturday, April 18
1:05pm - 1:55pm
3:05pm - 4:05pm

Sunday, April 19
11am - 11:50am
1:05pm - 1:55pm
3:15pm - 4:05pm

Monday, April 20
10am - 10:50am
12noon - 12:50pm
2pm - 3pm


You'll Learn:

• In this hands on class, you will learn tips from a balayage and foiling expert... Learn when to choose Balayage, when to choose foiling or when to use a combination of both to achieve perfect results!
• How to make the ordinary blonde extraordinary, brunettes sparkle with dimension, and radiant redheads with innovative techniques that will perfect your applications