Key Exhibitor Services

New Exhibitors

For ALL NEW ABS Exhibitors - Hello, Welcome!

Previous Exhibitors

For ALL Previous ABS Exhibitors - Welcome Back!

2020 Floor Plan - LIVE!

Take a look at the LIVE ABS 2020 Floorplan

Show Guidelines

Key Exhibitor Services for having the best show!

Exhibitor Manual

Key Exhibitor Services - Exhibitor Manual for all exhibitors

On-Site Planning Tools

All that you will need to know for On-Site planning whether a first time or a veteran ABS exhibitor

Marketing Opportunities - Sponsorships

Get your brand seen, known and looked for at the show and after!

Product Learning Classrooms - Sponsorships

Educate ABS attendees about your product/s in an offical classroom setting at ABS!

Marketing Opportunities -  Digital Ads & Marketing

Get your brand seen, known and looked for at the show and after!

ABS Deadlines

All the deadlines you will need to have a great show!

Exhibitor Announcements

ABS announcements leading up to the show to keep on the ball

Have A Great ABS!

Exhibitor Manual

Use the Exhibitor Services Manual to access forms and information to plan and execute a successful trade show
- keep track of deadlines, save money with Show vendors, ship on-time & more!

Important information you will need to plan for the show, including deadlines, move-in and move-out dates, rules, guidelines and more.

pdf coming soon

Freeman is ABS’s official General Contractor. Order online before the advance order deadline of March 26, 2020 to receive discounts on exhibit rentals, booth furnishings, carpeting, cleaing etc. Review pertinent information for shipping your booth and product to ABS.

coming soon

Do you have design house, independent of our General Contractor Freeman Decorating developing and setting up your space?  If so, the City of Chicago requires that you complete a EAC form notifying them of the firm’s workmen being on the floor.  Please note, Show Management will not afford EAC personnel access to your set up manual etc, without you notifying us of their involvement. Each exhibitor must complete the form.

pdf coming soon

McCormick Place allows exhibitors to unload and load automobiles and small utility vehicles at the exhibit floor docks without hiring union labor. Please review the ASUV guidelines at the link HERE.

For ordering made easy, access the McCormick Place ordering Portal. And remember- to save money, place your orders before April 4, 2020.

Menus and Ordering Forms coming soon. Feeding your staff? Adhere to the building regulations by viewing McCormick’s Exhibitor Personnel Consumption Policy.

coming soon

Lakeshore Audiovisual is the preferred AV provider for ABS 2020. Order form coming soon

pdf coming soon

Consider ways to protect your exhibit and product, including hiring security. Also, review important tips and guidelines.

pdf coming soon

View the rules and regulations set forth my McCormick Place for your classroom rental.
Downloadable pdf coming soon

ABS has developed a production donation program supposing local charities and shelters offering a variety of services to women and children fleeing abusive relationships and to those with disabilities.

Downloadable pdf coming soon

On-Site Planning Tools

Access tools to help improve your experience onsite.

Register individuals who will be working in your booth.
link coming soon

Take advantage of cost-saving opportunities when planning the setup of your booth.
pdf coming soon

A list of frequently-asked questions regarding electrical service at McCormick Place, compiled by your fellow exhibitors.
pdf coming soon - in Freeman manual

Most up-to-date information on installation and dismantle.
pdf coming soon

Be sure to review for a better understanding of show-related freight services, including shipping of your booth structure, freight and product.
pdf coming soon - FREEMAN Manual

pdf coming soon

pdf coming soon

Review the Exhibitor Announcements Bulletin prior to ABS and on-site as a reference.

link coming soon

Marketing Opportunities

Take advantage of the resources, tools, tips and opportunities to help you maximize your show experience and
make exhibiting at ABS as productive and profitable as possible.

coming soon


WEB BANNERS - coming soon

The America’s Beauty Show Communications Team is here to help you promote your exhibit and products.
Please feel free to contact us with questions or special requests

Salon Industry Media and Social Media:

Kate Gallagher, Gallagher & Associates

Consumer Media:

Dori Wilson & Melinda Guerra, Dori Wilson Public Relations
Dori mobile: 312.965.7575
Melinda mobile: 312.995.2866

For America’s Beauty Show Press Room - Get your brand in front of the press and media!

America’s Beauty Show and Cosmetologists Chicago offer you special opportunities to promote your exhibited products via the media. Our Communications Team works with Consumer, Salon Industry and Social Media prior, during and following ABS.

We offer these services at no additional cost to you! Our goal is to help you build your brand as part of our efforts to promote ABS. With more than 250 editors, reporters, bloggers, vloggers and other beauty media attending the 2020 ABS, we know there is genuine interest in the products you will offer salons & spas in 2020. All you have to do is tell us your story so we can tell them.

General Media and Marketing NeedsDEADLINE – DECEMBER 15, 2019

  1. A press release and jpeg image of a new product you will launch at ABS19.
  2. A press release and jpeg image of your HERO product at ABS 2020.
  3. Any beauty or fashion images you want to share from your latest trend collection (300dpi minimum). Please include description and photo credits.
  4. Name and email of your key Public Relations/Marketing contact for follow up.
  1. Provide the name and short bio of your headliner/top artist and the dates when he/she will be in Chicago for ABS 2020. Who do we need to talk to about their schedules? We will be in touch if there is interest for media interviews.

    EMAIL all of the above to

Be in the ABS 2020 PRESS BAG! – DEADLINE – MARCH 13, 2020

For Consumer Media & Press Room

Send 48 full-size new products that you are launching at the show for distribution pre-ABS to editors and producers at top Chicago area consumer print and broadcast media as well as in the ABS Press Room.


America’s Beauty Show – Consumer Media

Attn: Amy Westercamp

425 S. Financial Plaza, Suite 2325

Chicago, IL 60605

For ABS Social Media Giveaways – DEADLINE – JANUARY 3, 2020

Grab attention leading up to the show with our social giveaways on the ABS pages. Send your desired giveaway product to the address below. Our team will photograph and design creative into a look that fits the 2019 ABS Campaign. A message will be crafted to let people know about the product and the fact that your brand will be ABS to encourage booth traffic. Our digital reach on social is over 100,000+ professional stylists, which can be increased with internal paid promotion that is used at the ABS team’s discretion.

In terms of product we can do whatever your team would like. The bigger it is, the more traction the product will gain. Sometimes it’s sets of brushes, a collection of products or just a singular new/hero product. We select a winner(s) at random, our audience is over 95% salon professionals so using salon professional products is not an issue.


Ideas That Evoke ATTN: Sam Pechan/ABS

301 S. Blount Street FL 2

Madison, WI 53703

For America’s Beauty Show Press Room

  1. To cover needs of attending media, send 60 press kits and/or printed materials, along with the same number of products to display (and for media to sample).
  2. The ABS Media Team will display your materials on tables for media to review and refresh as needed.
  3. To ship materials to

TO: <<>>> / Freeman / ABS Show Management PRESS ROOM

C/O McCormick Place West Building

2310 Lake Shore Drive

Chicago, IL 60616-1497


Click HERE for mailing label

  1. You can also DROP OFF materials on Friday, March 15 before 5 p.m. or anytime during the show.
  2. America’s Beauty Show does NOT share lists of attending salon industry or consumer media so we encourage you to use this amenity to deliver your message.
  3. Any leftover press materials may be picked up at the Press Room by 4:00 p.m. on Monday, April 20. All remaining products will be donated to a local charity.

ABS Public Relations and Social Media:

Kate Gallagher, Gallagher & Associates

Consumer Media:

Dori Wilson & Melinda Guerra, Dori Wilson Public Relations
Dori mobile: 312.965.7575
Melinda mobile: 312.995.2866