Customized beauty rules at CES

Customized beauty rules at CES

The 2021 all-digital CES (formerly the Consumer Electronics Show) featured an all-digital showing of innovation in many areas—including beauty—to improve our world.

  • Tech innovation accelerated by COVID-19: Tech companies launched smart masks, disinfecting robots, body sensors that detect COVID-19 symptoms and smart air filtration systems.
  • Consumer privacy and trust: The heads of privacy at Amazon, Google and Twitter discussed new privacy regulations and the need to increase consumer trust by giving users more control over their data.
  • Space tech: NASA was joined by leaders from Lockheed Martin and Space Tango to discuss technology’s role in accelerating space research that will benefit all of humanity. 

Beauty tech sits alongside 5G, robots

Artificial intelligence (AI), virtual and augmented reality (VR/AR), and other technology advancements have changed the way consumers use beauty products and think about self-care. That’s revolutionized the kind of results beauty products can achieve. Let’s take a look.


L'Oréal unveiled the L'Oréal Water Saver, a sustainable hair-care system for the salon and at-home, developed with environmental innovation company Gjosa. It ensures every drop of water is used in the hair washing and rinsing process, while making shampoos, conditioners and other treatments easier to rinse. Water usage is reduced by up to 80%. The platform uses two liters per minute, compared to the household standard eight liters, with no detectable difference in pressure. The L’Oréal Water Saver hair-care experience is available now in select L’Oréal salons in New York and Paris; a global rollout will span 2021 and 2022.

The SelfCare1 distributes customized essential oil blends.

SelfCare1 (above) uses robotics and the Internet of Things to deliver a personalized combination of essential oils in individual doses. The appoffers over 40 programs for modern life issues from well-being to nose & throat. The connected dispenser with the pre-filled cartridge is controlled using a smartphone. Each cartridge contains eight organic essential oils. Visit

HairMax LaserCap helps regrow hair.

HairMax introduced the Flip 80 laser hair growth cap (above), which treats pattern hair loss and stimulates hair growth in the front or back of your head or both—when flipped. The densely concentrated 80 medical-grade lasers  within half the cap, provide the equivalent scalp coverage of 160 lasers and 800 mW total power output. HairMax laser devices are FDA-cleared to treat hereditary hair loss and stimulate hair growth. Visit


Taiwanese biotech startup VesCir launched its medical-grade, portable skin-care system. The iCI analyzer skin tester with precision levels comparable to NASA’s Skin.B project testing tools, assesses the underlying physiological state of the skin through the use of Diffuse Optical Tomography and Hydration Sensing technology. It provides real-time information on the skin's oxidation, hydration and melanin levels. It gets relayed to the iCI smartphone app, which uses AI to analyze results and provide a snapshot of how your skin is today. The ratio of ingredients in the serum is then adjusted to provide exactly what the skin needs that day.

How do you imagine the future of beauty tech?

America’s Beauty Show registration will be open soon! Please save the dates, September 11-13, 2021, when ABS moves back to Rosemont, IL and get ready for the beauty industry family reunion! For additional questions, email or call 800-648-2505.

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