FREE WITH SHOW TICKET

SATURDAY, APRIL 9TH
11:30am–12:30pm CST
1 CEU
ROOM 30

Limited seating. Available to the first 140 attendees.

Seating for this event is first come, first served.
Please arrive early and get ready to enjoy our not-to-miss classes!

Getting started with a texting campaign can be intimidating. Where do you even start? How do you get clients to opt in to start texting? And, how do you keep them engaged once you’re able to text?

Join us for an hour of text marketing strategy, planning and Q&A with texting expert, Michelle Steimann of Textel. She’ll dig into what you need to think about before you start texting and she’ll help you start writing your first (or 50th) campaign with all the right pieces in place. Together with Textel’s Murph Krajewski, Michelle will look at best practices for client engagement, opt-ins and outs, and the pair will dive in on what salons are doing today so you know what works, what doesn’t and what to try.

In this session, you’ll learn:

  • How to get your clients to opt-in
  • What the right offers are to entice clients
  • How to manage reporting, opt-outs, send times and all the logistic best practices
  • What other salons are doing today that’s working

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