Created in 2004 by Toni Mascolo and daughter Sacha, label.m was built upon a heritage of British hairdressing royalty & salon based product development. As the only London Fashion Week Official Haircare Product, we inspire and create new trends alongside the perfect products to achieve them. The award winning, label.m range offers versatile products combined with natural, fairtrade ingredients and essential oils.The label.m collection is organized in a simple 5C system: Cleanse, Condition, Care, Create and Complete. Within this system are product lines tailored to unique hair needs. Our aim to deliver the best quality products at an affordable cost to create any style has made label.m available in over 10,000 salons and 66 countries worldwide.