When it comes to building the perfect, professional makeup kit and breaking down the ingredients in your favorite product, there is no industry voice more knowledge­able than Kevin James Bennett. In this first-time keynote at The Makeup Show, the makeup master behind many brands assesses what every artist should carry in their kit. He will review the essentials for every media format, help you separate the actual needs from the wants in an ever-growing market, and offer insight on the essential must-haves for the makeup pro. Listen in as he provides advice on the significance of formulation knowledge as a pro tool, breaks down basic formulas, demonstrates the process of editing a kit for efficiency, and demystifies consumer and professional products.