Ashunta Sheriff-Kendricks
Ashunta Sheriff Beauty
Ashunta Sheriff-Kendricks is a trailblazing celebrity makeup artist, beauty entrepreneur, keynote speaker, and founder of Ashunta Sheriff Beauty. With over 25 years in the beauty industry, she has worked with A-list celebrities, major fashion houses, and global beauty brands, shaping trends and redefining beauty standards. As a pioneer for inclusivity in beauty, Ashunta has dedicated her career to creating products that serve all skin tones, ages, and lifestyles. Her brand, Ashunta Sheriff Beauty, has grown 842% in just two years, securing retail partnerships with Nordstrom, Walmart, SHEIN Marketplace, and international distributors. Known for its vegan, cruelty-free, waterproof, and high-performance formulations, the brand has gained a loyal following and critical acclaim, including Oprah Dailyâs Best Liquid Blush for Mature Skin, Essence Beauty Award, and Marie Claire Game Changer Award. Beyond beauty, Ashunta is a passionate advocate for BIPOC entrepreneurs. She was invited by Vice President Kamala Harris to the White House to represent Black woman-founded brands and has spoken on platforms such as The Makeup Show, American Beauty Show, and major business conferences. Her mission is to break barriers, uplift the next generation of founders, and push the beauty industry forward with innovation and purpose. Ashuntaâs story is one of resilience, vision, and unwavering commitment to representation. From department heading major film and TV projects to mentoring young beauty professionals, she continues to inspire and elevate the industry.
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