Cherry Petenbrink

Olivia Garden

With 40+ years of experience in the beauty industry, Cherry has so much to share, from Colorist credits in blockbuster movies like "Hunger Games" to Stages and classrooms all over the world, she consistently inspires her audience. As a former Salon owner, I love to also share the business behind the business. Not just knowing "what’s hot now" but also predicting the trends of the future, guarantees you will take away valuable information and knowledge from her presentation. Cherry's work has graced the covers of consumer and trade magazines sharing both inspirational/editorial and consumer looks. As a Creative, Artistic and Education Director for major Global Brands Cherry continuously inspires and motivates stylists/educators with innovative on trend techniques and looks. Creating Collections that translate back to your everyday salon work. With a focus on foundations, your work will always shine. My mission is to mentor and share all that has been shared to me over the years in a modern relatable and useabl

Volunteer Opportunities

Be Part of Something Bigger

From helping with show logistics to supporting charity events, ABS offers volunteer opportunities for beauty professionals to give back while gaining valuable experience and connections.

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Support the Show

If you are interested in volunteering at America's Beauty Show, there are lots of ways to be involved!

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Give Back

America's Beauty Show is part of a long-standing non-profit organization that has been around since 1912. We only exist because of you! If you would like to make a donation, please reach out to info@americasbeautyshow.com

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Build Connections

With thousands of industry professionals in attendance, ABS is a great opportunity to network and build your community.

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