Danielle Keasling

Ulta Beauty

In the illustrious world of beauty and fashion, where creativity meets precision, Danielle stands as a beacon of innovation, reputation and excellence. With an astounding thirteen nominations and four prestigious victories at the North American Hairstylist Awards, her artistry isn't just recognized; it's celebrated. Danielle's influence weaves through the fabric of the industry, leaving a mark that's both visible on the global stage and felt deeply within the heart of the beauty community. Joining L'OrĂŠal as a Global Director in 2016, Danielle brought with her not just a wealth of experience but a fervent passion for fashion, a deep understanding of session styling, and an unyielding love for all things tasteful. Her educational philosophy mirrors her approach to life and styling: simple, efficient, and progressive. Danielle's techniques are a testament to her belief that true beauty transcends time, melding today's trends with timeless foundations. 2022 heralded a new chapter for Danielle as she was named Biolage Creative Director, steering the brand into a new era with her visionary approach to both imagery and education. Her dual role with Biolage and Matrix as part of the Ulta Beauty Pro Team underscores her commitment to nurturing talent, developing groundbreaking educational content, and redefining beauty salon culture. Danielle's influence extends beyond the chair, shaping the visual and educational landscapes of Ulta Beauty's salon advertisements and catalog campaigns. As Executive Artistic Director for Great Lengths USA, Danielle orchestrates campaign strategies with a masterful touch, fostering celebrity relations, spearheading press events, and crafting social media narratives. Her extensive experience across various facets of the beauty and fashion industry fortifies her as a leader whose influence resonates globally, driving trends and setting standards. In 2018, Danielle made a pivotal decision to sell her successful salon and venture into the realm of coaching with Hair Biz and Beyond. Driven by an unwavering commitment to uplift beauty professionals, she offers tailored coaching and mentorship. From nuanced education in hair and session styling to strategic guidance in salon business and branding, Danielle empowers stylists to elevate their craft and achieve their dreams. Danielle stands as a visionary, shaping the future of beauty with each cut, color, and conversation.