In recent years, the beauty industry has undergone a remarkable shift towards safer, cleaner and more sustainable products. From skincare to cosmetics, consumers are increasingly mindful of what they put on and in their bodies. This transformation has extended into the nail care industry with the rise of "7-Free" and "10-Free" nail products, particularly in nail Salons, where health-conscious patrons seek non-toxic options for their manicures and pedicures.

As we step into 2025, nail trends are a mix of old and new, classic and innovative. The world of nail art and design continues to push boundaries, mixing timeless styles with futuristic techniques and unexpected textures. From runway inspirations to viral Instagram and TikTok moments, the beauty industry is buzzing with fresh ideas, bold colors, and innovative artistry that are set to define nail aesthetics for the year ahead. Here are the hottest nail trends you need to know for 2025, from bold shapes to unexpected textures and everything in between.

Skincare is the new self-care. From glass skin to NAD supplements to micro procedures, people are doubling down on skincare like never before. In 2025,  innovation, clean beauty, and advanced technology redefine how we care for our skin. From transformative laser procedures to the rise of powerhouse ingredients like NAD, skincare is becoming smarter, more effective, and increasingly tailored to our individual needs. Whether you're a licensed esthetician, skincare professional, or someone committed to achieving glowing, healthy skin, staying ahead of the trends is essential. From revolutionary treatments to game-changing ingredients. Ready to glow into the future? Let’s dive in.

As the temperatures rise and the days grow longer, it's time to refresh your nail game with the hottest nail trends of Summer. From clean and fresh soap nails to the sunny allure of buttery yellows and unexpected pops of red, this season's nail art scene is all about making a statement.

We’ve seen plenty of feather-inspired cuts coming into the limelight as of late. From textured bobs to shaggy lobs, the “Stevie” cut and the waist grazing Hourglass cut. Throughout all of these styles, there’s a common thread — feathered layers. Read on to learn all about this trend!

 You might have seen your favorite influencer post about it or seen it on a spa’s menu — no matter what your level of curiosity, with an influx on self-care and skincare, microneedling procedures are increasing in popularity. From understanding what microneedling is to the common risks and results of this facial routin

Bardot Bangs — a hairstyle trend that effortlessly channels the iconic French actress and fashion icon, Brigitte Bardot are making a stylish comeback in 2025!

If you Google “knotless braids” you’ll most likely come across an image of Euphoria and Spiderman star Zendaya. Spotted with the iconic look on the red carpet at the 2022 Critics Choice Awards. While the braided look has become highly fashion-forward look and protective style.

The America’s Beauty Show 2024 Collection created in collaboration with the Ulta Beauty Pro Team is showing us WHAT’S NEXT! Go behind the scenes of the photoshoot!

Diving into the top hair color trends of the season, we see must-try shades like Honey Blonde, Strawberry Blonde, Cowgirl Copper, and Caramel Brunette — see how these hues will dominate the beauty scene this year!

In 2023, curtain bangs are getting an upgrade with new shapes and finishes that can be tailored for every hair type. If you’re still wondering if bangs are right for your face shape and hair type, take a peek at some of the top fringe trends for 2023.

If your clients are looking for a change, curtain fringe is one of the more versatile trends when it comes to rocking bangs.