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We all know to shampoo before conditioning, but when serums, toners and retinols are involved, we might not know which order to apply them in. Here, we get down to the details of what order to apply skin care products.

As the calendar turns and a fresh year unfolds, many of us make promises or resolutions, brimming with hope and dreams for a better tomorrow. While these aspirations are important, I also believe in embracing gratitude for yesterday and recognizing the blessings in our lives. Life’s journey—though not always easy—teaches us about ourselves and helps us grow in remarkable ways.

As we begin a new year, many hairstylists are hitting the ground running aiming to build their books and grow their businesses for 2025. A successful beauty business is comprised of maintaining current clients, growing with new clients, and maximizing all clients, to ensure you’re thriving this season keep reading to learn how to build your books this season.

Fueled by technological innovation, sustainability concerns, and an unrelenting desire for self-expression, licensed beauty professionals are setting the stage for the next big trends in barbering, hair artistry, nail design, and skincare. Whether you're a seasoned professional or a new cosmetology student, 2025 is shaping up to be a year full of fresh ideas and game-changing techniques.

Unlock endless possibilities for your beauty brand at America's Beauty Show, the event for beauty professionals.

Serums, with their concentrated formulas, are one of the best ways to address specific concerns like dryness, hyperpigmentation, fine lines, or breakouts. Here's how to seamlessly introduce a serum into any routine for healthier, glowing skin.

As the temperatures rise and the days grow longer, it's time to refresh your nail game with the hottest nail trends of Summer. From clean and fresh soap nails to the sunny allure of buttery yellows and unexpected pops of red, this season's nail art scene is all about making a statement.

Whether you're jet-setting across the globe or embarking on a weekend getaway, having a travel-friendly makeup routine is key. When it comes to travel-ready makeup, it’s all about being prepared. Here are some of the best tips for creating a travel-ready makeup kit!

The summer sun can have a toll on your hair, the color and the condition — which is why we’ve developed this guide to keep your locks looking luscious all season long.

We’ve seen plenty of feather-inspired cuts coming into the limelight as of late. From textured bobs to shaggy lobs, the “Stevie” cut and the waist grazing Hourglass cut. Throughout all of these styles, there’s a common thread — feathered layers. Read on to learn all about this trend!

Here are the top reasons you need to exfoliate your skin during the summer months and how to do it effectively.