Lorrene Conino, President of Cosmetologists Chicago shares insight from this year’s show and gives us all something to look forward to in the years to come.

Soap nails are the minimalist summer manicure trend everyone’s talking about. Learn how to get the clean, glossy look at home or in the salon—perfect for effortless, low-maintenance summer nails.

Discover why beauty professionals should avoid methylisothiazolinone (MIT) in cosmetics. Here we dive into the health risks, safer alternatives, and how to protect your clients and your career.

America's Beauty Show 2025 - GROW

In recent years, the beauty industry has undergone a remarkable shift towards safer, cleaner and more sustainable products. From skincare to cosmetics, consumers are increasingly mindful of what they put on and in their bodies. This transformation has extended into the nail care industry with the rise of "7-Free" and "10-Free" nail products, particularly in nail Salons, where health-conscious patrons seek non-toxic options for their manicures and pedicures.

As we step into 2025, nail trends are a mix of old and new, classic and innovative. The world of nail art and design continues to push boundaries, mixing timeless styles with futuristic techniques and unexpected textures. From runway inspirations to viral Instagram and TikTok moments, the beauty industry is buzzing with fresh ideas, bold colors, and innovative artistry that are set to define nail aesthetics for the year ahead. Here are the hottest nail trends you need to know for 2025, from bold shapes to unexpected textures and everything in between.

For beauty professionals—whether you’re behind the chair, managing your own salon, or running a thriving barber shop—tax season can feel overwhelming.  With most stylists being independent contractors, planning is essential. With busy schedules, fluctuating income, and a mix of cash, card, and digital payments, staying organized financially might not always be top of mind. Proper financial planning doesn’t just make tax season manageable—it can save you time, money, and a lot of unnecessary stress.

Skincare is the new self-care. From glass skin to NAD supplements to micro procedures, people are doubling down on skincare like never before. In 2025,  innovation, clean beauty, and advanced technology redefine how we care for our skin. From transformative laser procedures to the rise of powerhouse ingredients like NAD, skincare is becoming smarter, more effective, and increasingly tailored to our individual needs. Whether you're a licensed esthetician, skincare professional, or someone committed to achieving glowing, healthy skin, staying ahead of the trends is essential. From revolutionary treatments to game-changing ingredients. Ready to glow into the future? Let’s dive in.

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As the calendar turns and a fresh year unfolds, many of us make promises or resolutions, brimming with hope and dreams for a better tomorrow. While these aspirations are important, I also believe in embracing gratitude for yesterday and recognizing the blessings in our lives. Life’s journey—though not always easy—teaches us about ourselves and helps us grow in remarkable ways.

As we begin a new year, many hairstylists are hitting the ground running aiming to build their books and grow their businesses for 2025. A successful beauty business is comprised of maintaining current clients, growing with new clients, and maximizing all clients, to ensure you’re thriving this season keep reading to learn how to build your books this season.

Fueled by technological innovation, sustainability concerns, and an unrelenting desire for self-expression, licensed beauty professionals are setting the stage for the next big trends in barbering, hair artistry, nail design, and skincare. Whether you're a seasoned professional or a new cosmetology student, 2025 is shaping up to be a year full of fresh ideas and game-changing techniques.