Around this time of year protecting your skin from harmful UV rays becomes more vital than ever. So, before you bask in the sun's glow, let's explore some expert tips and tricks to ensure your skin stays radiant and healthy all season long.

America’s Beauty Show 2024 will be taking place April 20-22, 2024 in Rosemont, Illinois, giving attendees the chance to reunite and refresh their passion for the industry together.

Tickets are on sale now for the 2024 America’s Beauty Show, April 20th, 21st and 22nd, 2024, Rosemont, IL. Read on to learn more about the show and grab your tickets today!

From product suggestions to home-care tips and recommendations for rebooking times, the extra steps you take in the salon can make a big difference when it comes to long-term hair goals and client retention.

As we make our way into the sunnier season, today’s beauty trends bring in fresh and playful looks. The latest craze making waves in the hair scene is the adorable and chic "Kitty Cut." This delightful hairstyle combines sophistication with a touch of whimsy, creating a look that's both trendy and timeless.

Bardot Bangs — a hairstyle trend that effortlessly channels the iconic French actress and fashion icon, Brigitte Bardot are making a stylish comeback in 2025!

Grooming your body hair is a completely personal preference. You can shave, invest in laser hair removal, electrolysis, or waxing. If you’re curious about the tidying your pubic hair and would like to learn more about waxing, we’re detailing everything you need to know about Brazilian waxes.

We’re detailing what the Russian Manicure is, exploring why it's making waves in the beauty industry.

If you Google “knotless braids” you’ll most likely come across an image of Euphoria and Spiderman star Zendaya. Spotted with the iconic look on the red carpet at the 2022 Critics Choice Awards. While the braided look has become highly fashion-forward look and protective style.

The America’s Beauty Show 2024 Collection created in collaboration with the Ulta Beauty Pro Team is showing us WHAT’S NEXT! Go behind the scenes of the photoshoot!

Diving into the top hair color trends of the season, we see must-try shades like Honey Blonde, Strawberry Blonde, Cowgirl Copper, and Caramel Brunette — see how these hues will dominate the beauty scene this year!

In 2023, curtain bangs are getting an upgrade with new shapes and finishes that can be tailored for every hair type. If you’re still wondering if bangs are right for your face shape and hair type, take a peek at some of the top fringe trends for 2023.