From tips to techniques and the latest innovations from brands, the 2023 America's Beauty Show— celebrating it’s 100th anniversary — taking place April 15-17, 2023, at the Donald E. Stephens Convention Center in Rosemont, Illinois.

Tape-in, clip-in, sew-in, bonded, hand-tied, micro-link — the innovation behind hair extensions have come a long way in recent years. To help understand which extension method is best for your hair type, we’ve developed this handy guide.

Looking for a change but don’t want to commit to a bob? The butterfly haircut is the breakout hair trend of 2023 for exactly this reason. The look is low-maintenance and the textured layers added create movement and an on-trend 70s vibe.

Diving into the subject of locs — we’ve seen everything from butterfly locs to bohemian locs and goddess locs making the rounds. Getting back to basics, we’re defining the difference between faux locs and soft locs.

If clients are itching for a subtle variation in their tresses, upsell them on a glossing treatment. From remarkable shine to dramatic tone variations, a good gloss can give you the change they’re looking for—without the risk.

Everything from your skin type to the weather outside can be a factor when it comes to getting your makeup to set properly. Aside from lipstick smudging, one of the biggest makeup concerns usually comes down to your concealer creasing. Don’t worry, it isn’t a myth, with a few tips and tricks you too can achieve a creas

Many of us had to skip out on our usual nail appointments the past few seasons. But just as styling is back so is the act of pampering yourself with a mani/pedi. If you’re heading to the nail salon soon be sure to take a peek at the top nail trends for 2023.

In addition to being one of the coziest seasons, winter is also full of cheer with holiday celebrations around every corner. To prepare for a buzzing social calendar, we’ve rounded up some of the top hair, makeup, and nail trends of the holiday season.

You might have noticed that during pregnancy, your hair was incredibly thick and shiny, but postpartum it’s a completely different story — your hair texture and hair levels have dropped — you can thank your hormones for that.

Men’s grooming has grown exponentially over the past few years as clients take more interest and pride in their style. From coifs to quiffs, there are an unlimited amount of short hair cut trends to choose from and in addition to this, an array of fade techniques to consider. With fades varying from low, mid, high, to

You might have already ramped up your self-care to include important routines like dry brushing, but how often are you concentrating on the skin around your neck? If you’re still on the fence about adding a neck cream to your beauty cabinet learn more about the movement in order to make your own decision.

With a long history in ayurvedic traditions and recent popularity with celebrities touting its greatness, the practice of dry brushing is being talked about everywhere. To learn more about it — why and how to do it — keep reading!