Celebrating 100 years in the industry with three days of excellence, education and excitement — America’s Beauty Show 2023 was an event not to be missed. In case you didn’t make it to this year’s show — reserve your tickets now for America’s Beauty Show 2024 taking place April 20th, 21st and 22nd, 2024 in Rosemont, IL.

Whether you’ve noticed your skin feeling tired, looking lackluster, or you’re gearing up for the change in weather, learn the ins and outs of TikTok’s latest obsession — skin cycling, a trend users are touting as transformative. Ok, so what exactly is skin cycling?

From hair growth to relieving a dry or itchy scalp, getting rid of dandruff, or treating an oily scalp, there are endless reasons to start scalp care. Not sure where to start? We’ve rounded up some of the top ways to create a healthy scalp care routine this season.

You might be wondering if you need an eye cream, what the best eye cream is for dark circles, or what age to start using eye cream. The truth is that adding an eye cream to your skincare regimen isn’t about if but rather when.

As we head into 2023 many of us are ready and excited to style hair and wear makeup again. Forecasting some of the top movements from fashion week these are the top hair and makeup trends we can expect to see in 2023.

While scalp issues can be a very common problem for many, dandruff and its causes don’t get discussed enough. However, it can be the key to taking care of your scalp and creating strong, healthy strands. Read on to discover more about your scalp health and how to determine what your underlying issue is.

From tips to techniques and the latest innovations from brands, the 2023 America's Beauty Show— celebrating it’s 100th anniversary — taking place April 15-17, 2023, at the Donald E. Stephens Convention Center in Rosemont, Illinois.

Tape-in, clip-in, sew-in, bonded, hand-tied, micro-link — the innovation behind hair extensions have come a long way in recent years. To help understand which extension method is best for your hair type, we’ve developed this handy guide.

Looking for a change but don’t want to commit to a bob? The butterfly haircut is the breakout hair trend of 2023 for exactly this reason. The look is low-maintenance and the textured layers added create movement and an on-trend 70s vibe.

If clients are itching for a subtle variation in their tresses, upsell them on a glossing treatment. From remarkable shine to dramatic tone variations, a good gloss can give you the change they’re looking for—without the risk.

Everything from your skin type to the weather outside can be a factor when it comes to getting your makeup to set properly. Aside from lipstick smudging, one of the biggest makeup concerns usually comes down to your concealer creasing. Don’t worry, it isn’t a myth, with a few tips and tricks you too can achieve a creas

Many of us had to skip out on our usual nail appointments the past few seasons. But just as styling is back so is the act of pampering yourself with a mani/pedi. If you’re heading to the nail salon soon be sure to take a peek at the top nail trends for 2023.