Read on to learn why hot rollers are the key to long-lasting curls and how to apply them.

The summer season consistently brings out new color inspiration and possibilities. While most clients opt-in for lighter and brighter variations of their hue, darker shades will still be trending this year. From platinum to caramel balayage & dark brown shades — these are some of the top hair color trends for blondes.

Skin “slugging” has risen in popularity in the last few seasons as a way to care for the skin. The technique has gone viral on TikTok, but does slugging actually work? Curious about this trendy new skincare routine, we’re investigating exactly what it is.

Whether you’re looking for a subtle finish or a pop of color, we’re detailing some of the top nail art trends we expect to see this summer.

You might be wondering if it actually works or what the point of purple shampoo actually is. To help get to the bottom of the purple shampoo debate, we’re diving into the innovation behind it to help you decide if you really need purple shampoo.

After an appointment at the salon you might have a few questions when it comes time to pay. Do you tip the assistant? Do I tip based on each service or per person? What if I only got a bang trim? What if I forgot cash? There are a few rules when it comes to salon etiquette and how much your should tip your hairdresser.

Celebrating 100 years in the industry with three days of excellence, education and excitement — America’s Beauty Show 2023 was an event not to be missed. In case you didn’t make it to this year’s show — reserve your tickets now for America’s Beauty Show 2024 taking place April 20th, 21st and 22nd, 2024 in Rosemont, IL.

Whether you’ve noticed your skin feeling tired, looking lackluster, or you’re gearing up for the change in weather, learn the ins and outs of TikTok’s latest obsession — skin cycling, a trend users are touting as transformative. Ok, so what exactly is skin cycling?

From hair growth to relieving a dry or itchy scalp, getting rid of dandruff, or treating an oily scalp, there are endless reasons to start scalp care. Not sure where to start? We’ve rounded up some of the top ways to create a healthy scalp care routine this season.

You might be wondering if you need an eye cream, what the best eye cream is for dark circles, or what age to start using eye cream. The truth is that adding an eye cream to your skincare regimen isn’t about if but rather when.

As we head into 2023 many of us are ready and excited to style hair and wear makeup again. Forecasting some of the top movements from fashion week these are the top hair and makeup trends we can expect to see in 2023.

While scalp issues can be a very common problem for many, dandruff and its causes don’t get discussed enough. However, it can be the key to taking care of your scalp and creating strong, healthy strands. Read on to discover more about your scalp health and how to determine what your underlying issue is.