In the "LOOP"

To ensure you’re staying up to date with the latest trends and techniques, investing in continuing education is key. Read on to find out how and why to invest in continuing education in order to enhance your hairstyling career.

When your clients are involved in their service, they will fully embrace and appreciate the benefits of the wonderful experience you’re providing. Here are five steps to help you guide the process.

By creating a memorable experience for every client at every visit, you’ll be well on your way to having a full book, thanks to more referrals and more frequent visits by existing clients, charging the prices you deserve and building your bottom line through growing service and retail sales.

The 2021 all-digital CES (formerly the Consumer Electronics Show) featured an all-digital showing of innovation in many areas—including beauty—to improve our world. Let's take a look at how beauty tech allows for increased customization.

During salon shut-downs, consumers turned to self-care like never before. They ordered products from you—when possible—and bought a slew more on Amazon. They followed tutorials on YouTube and TikTok to wash, scrub, style, polish and even color their hair. So now that salons have re-opened, how do you get them back? By reminding them how you use your hands and your heart to create beauty in their lives and make them feel cared for. 

A successful beauty business is comprised of maintaining current clients, growing with new clients, and maximizing all clients, to ensure you’re thriving this season keep reading to learn how to build your books this season.