In the "LOOP"

Diving into the subject of locs — we’ve seen everything from butterfly locs to bohemian locs and goddess locs making the rounds. Getting back to basics, we’re defining the difference between faux locs and soft locs.

When it comes to creating beautiful curly styles for clients, the cut is one of the most important aspects because it creates a silhouette for the entire look. Building on the foundations of cutting, stylists should be aware of a few fundamental techniques before cutting curly hair.

The soft edges that make up curtain bangs make the style suitable for all face shapes and hair types. If you client is on the hunt for a way to switch up their style without a great deal of effort, this fringe trend is for them!

From tips to techniques and the latest innovations from brands, the 2023 ABS show — celebrating it’s 100th anniversary — is an event not to be missed!

We’re taking you through some of the highlights you’ll experience by attending the 2023 America’s Beauty Show taking place April 15-17, 2023, at the Donald E. Stephens Convention Center in Rosemont, Illinois. Be sure to visit https://www.americasbeautyshow.com/ and follow along @americasbeautyshow for the latest updates!

If clients are itching for a subtle variation in their tresses, upsell them on a glossing treatment. From remarkable shine to dramatic tone variations, a good gloss can give you the change they’re looking for—without the risk. 

Ideal for a variety of curl types, knotless braids are created in sections of a determined size by feeding small amounts of braiding hair into each section as you create the braid. The braid starts at the root and can be extended to any length the client chooses.