America's Beauty Show 2021!

America's Beauty Show 2021!

America’s Beauty Show 2021, also known as ABS, officially returned in September with a bang! With a slogan of, “We’re back, baby,” this beauty-centric trade show was a showstopper! 

Save The Date: America's Beauty Show 2022

If you missed out on this year's show be sure to save the date for America's Beauty Show 2022! In 2022 ABS is partnering up with SalonCentric to present America's Beauty Show 2022 from April 9-11, 2022, at the Donald E. Stephens Convention Center in Rosemont, Illinois!

What You Missed at America's Beauty Show 2021

In case you missed out on the occasion, America’s Beauty Show is the go-to event for all things beauty! A three-day convention that takes place in Rosemont, Illinois annually, the event features every aspect of beauty you can think of. It’s an event filled with beauticians, hairstylists, nail technicians, barbers, and so much more, there is something for everyone! If you consider yourself to be a beauty professional, this is the show to attend!

Once the safety precautions were all met, then came the real fun of America’s Beauty Show - the showroom floor and classes!

The Perks at ABS 2021!

One of the biggest perks of attending America’s Beauty Show 2021 was the abundance of courses taught by top-tier professionals that attendees received free CEU credit for making attendance important in this renewal year.  Through a range of workshops, discussions, and classes, the content was relevant to today’s challenges, intriguing and filled with active participants taking notes to ensure their success when they return to the salon. From cutting tips, to business tips, there was something for everyone at every stage of their career - students to seasons stylists. While all of the educators were amazing in their own light, some of the crowd favorites included Sam Villa, Cherry Petenbrink, Ronit Enos, and Mireya Villarreal.

The Showroom 

When class wasn’t in session, you could find hundreds of eager beauty professionals exploring the vast showroom grounds of the Donald E. Stephens Convention Center! Amongst the dozens and dozens of vendors and educators to pick from who had enticing booths on the floor, ABS also had two main stages — the Barber Stage & The Runway @ABS — for live demos throughout each day of the trade show.

Main Stages


The RUNWAY @ABS stage featured some of the most amazing hairstylists you could think of! Attendees enjoyed style, cutting and color inspo from the Ulta Beauty Pro Team Lala Chihaia, Larisa Love, Sean Goddard, and Presley Poe to witnessing the barbering brilliance from the likes of Matty Conrad, Jacob Khan, and Danny Amorim on the BARBER stage, the live demos gave us the ultimate inspiration to start the new season strong!


This year, America’s Beauty Show 2021 took extra precautions to ensure the health and safety of the artists and attendees at the show.

Since the start of Covid-19, the wonderful crew behind the show built the 2021 return on the foundations of “safety first.” America’s Beauty Show took many steps to ensure a safe and productive return to the show, which included, following all current state guidelines, requiring masks to be worn at all times, temperature checks for all attendees (staff included),with  free designated station where attendees could get tested and vaccinated on site.

The Events

In addition to the daily demos and education throughout the show, Saturday and Sunday featured energetic concert performances in the park followed by unforgettable fireworks shows! Rock, boy bands singing all our favs - *NSYNC, Backstreet Boys and New Kids on The Block to Boys 2 Men, One Direction and more to a dose of Purple Rain from the ultimate Prince cover band. The entertainment was #fomo worthy and the perfect way to celebrate being back together again!


America's Beauty Show (ABS) 2022!

America’s Beauty Show really knows how to put on a show and you’re not going to want to miss the next one! Speaking of next year, we are so excited to announce the dates for America’s Beauty Show 2022 where ABS will be partnering with SalonCentric for a one of a kind event!!!

Join us next year, April 9-11 in Rosemont, Illinois for America’s Beauty Show 2022! See you there!

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