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In the "LOOP"

Butterfly haircut trend

February 08, 2023

The Butterfly Haircut is the Breakout Hair Trend of 2023

Looking for a change but don’t want to commit to a bob? The butterfly haircut is the breakout hair trend of 2023 for exactly this reason.
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Faux Locs vs Soft Locs — What’s the Difference?

February 01, 2023

Faux Locs vs Soft Locs — What’s the Difference?

Diving into the subject of locs — we’ve seen everything from butterfly locs to bohemian locs and goddess locs making the rounds. Getting back to basics, we’re defining the difference between faux locs and soft locs.
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Cutting Tips For Curly Clients

January 25, 2023

Cutting Tips For Curly Clients

When it comes to creating beautiful curly styles for clients, the cut is one of the most important aspects because it creates a silhouette for the entire look. Building on the foundations of cutting, stylists should be aware of a few fundamental techniques before cutting curly hair.
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Curtain Bangs Are Perfect for Any Hair Type

January 11, 2023

Curtain Bangs Are Perfect for Any Hair Type

The soft edges that make up curtain bangs make the style suitable for all face shapes and hair types. If you client is on the hunt for a way to switch up their style without a great deal of effort, this fringe trend is for them!
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How To Upsell A Gloss Service to Clients

December 28, 2022

How To Upsell A Gloss Service to Clients

If clients are itching for a subtle variation in their tresses, upsell them on a glossing treatment. From remarkable shine to dramatic tone variations, a good gloss can give you the change they’re looking for—without the risk. 
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Knotless Braids — What They Are & How To Care For Them

December 21, 2022

Knotless Braids — What They Are & How To Care For Them

Ideal for a variety of curl types, knotless braids are created in sections of a determined size by feeding small amounts of braiding hair into each section as you create the braid. The braid starts at the root and can be extended to any length the client chooses.  
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America's Beauty Show 2023 is located at the Donald E. Stephens Convention Center: 5555 North River Road, Rosemont, IL 60018

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