The America’s Beauty Show 2024 Collection created in collaboration with the Ulta Beauty Pro Team is showing us WHAT’S NEXT! Go behind the scenes of the photoshoot!

Diving into the top hair color trends of the season, we see must-try shades like Honey Blonde, Strawberry Blonde, Cowgirl Copper, and Caramel Brunette — see how these hues will dominate the beauty scene this year!

In 2023, curtain bangs are getting an upgrade with new shapes and finishes that can be tailored for every hair type. If you’re still wondering if bangs are right for your face shape and hair type, take a peek at some of the top fringe trends for 2023.

If your clients are looking for a change, curtain fringe is one of the more versatile trends when it comes to rocking bangs.

As we bid farewell to seasons past and welcome in the new, it's a great time to refresh all of our habits — including our hair routines! If you’ve been neglecting your mane, by now it deserves some attention and starting a new routine isn't limited to fitness and wellness—why not extend the commitment to the health of your locks? Here, we’re detailing a few updates for your hair to ensure you're ready to shine.

Barely-there bangs, invisible bangs, shattered bangs — fringe has taken on many shapes with various names the past few seasons, but most popular of all is still curtain bangs.

Barely-there bangs, invisible bangs, shattered bangs — fringe has taken on many shapes with various names the past few seasons, but most popular of all is still curtain bangs.

Read on to learn why hot rollers are the key to long-lasting curls and how to apply them.

The summer season consistently brings out new color inspiration and possibilities. While most clients opt-in for lighter and brighter variations of their hue, darker shades will still be trending this year. From platinum to caramel balayage & dark brown shades — these are some of the top hair color trends for blondes.

Looking for a change but don’t want to commit to a bob? The butterfly haircut is the breakout hair trend of 2023 for exactly this reason. The look is low-maintenance and the textured layers added create movement and an on-trend 70s vibe.

Many of us had to skip out on our usual nail appointments the past few seasons. But just as styling is back so is the act of pampering yourself with a mani/pedi. If you’re heading to the nail salon soon be sure to take a peek at the top nail trends for 2023.

In addition to being one of the coziest seasons, winter is also full of cheer with holiday celebrations around every corner. To prepare for a buzzing social calendar, we’ve rounded up some of the top hair, makeup, and nail trends of the holiday season.