The GRANDS are new thinking for the new age of beauty and embodies the ABS What’s NEXT theme. New thinking means refocusing how you bring your salon to market and stay engaged with prospects and guests. Consider the entire process of acquiring new guests, from the time they “discover” your salon until they walk in the door, say HELLO and sit down. Think of the service(s) you perform, understanding that SERVICE is a lot more than doing. Then think about how you say GOODBYE, until we meet again. And, finally think about TOMORROW and the strategies and tactics to generate positive repeat business. Put all this thinking together and you have The GRANDS.

Attendees will leave with some concrete ways to stay connected with prospects and guests, engage with them and excite them to try another service or product, book a repeat visit, and keep your salon top-of-mind.