Showcase Your Company at America’s Beauty Show


America’s Beauty Show is the largest annual event in the US for the Professional Beauty Industry. It’s more than a trade show, more than a conference, and even more than an amazing party! ABS is an inspirational, educational, and life changing experience. ABS is the heart of the professional industry, and we pride ourselves on making it a great experience for everyone - including brands like yours.

Read on to find out more about how you can take part in America's Beauty Show 2024. Don't delay so you can get the full benefit of our marketing plan and promotional opportunities as well as educational participation.

April 20–22, 2024

Donald E. Stephens Convention Center, Rosemont, IL

Conveniently located near O’Hare International Airport, close to restaurants, shopping, entertainment, and fashion outlet malls.

Secure your space today and take advantage of our early bird pricing/discounts!


To reserve your premium booth space, we are accepting a 40% down payment. Spaces are going fast. Create and generate exposure and excitement for your brand and audience by reserving space in our ever popular Advance Program Guide, reaching over 250,000! By becoming an exhibitor / sponsor at ABS, you will have the opportunity to advertise with pre show coverage and brand recognition.


Our market reach is deep and expansive:

17,000 Salon Posters
30,000 Direct Mail Pieces
4.8 million impressions
2.7 million unique recipients
1.6 million emails

Social media audience:

75k followers on facebook
56k followers in IG
14k followers on twitter

ABS Brings together the most creative professionals in the industry. Come see what’s new, trending, and NEXT!


  • Barber & Grooming
  • Business Assets
  • Hair Care
  • Hair Color
  • Health & Wellness
  • Lashes & Brows
  • Makeup & Cosmetics
  • Nails
  • Salon Essentials
  • Skincare & Beauty
  • Waxing
  • Wigs, Weaves & Extensions
  • Ancillary Products for the Beauty Industry
  • Clothing, accessories, jewelry, technology, tools, supplements
  • Showcase your products/launches, services, hands on training and education and reach new and existing audiences. 


There is no other show like America’s Beauty Show to promote your brand in real life! Each year, tens of thousands of beauty professionals unite at ABS seeking hands-on products, experiences, and services like yours. And no other show supports the needs of Exhibitors and Educators like we do, to help make your experience a success. Whether you are new or returning, we strive to make things seamless, and fun!

Exhibiting at ABS is an opportunity to:

  • Introduce new products & promotions
  • Build your brand and loyalty
  • Sell inventory (many of our 2022 exhibitors sold out!)
  • Train and educate customers and partners
  • Find new business opportunities
  • Connect and engage with new and existing customers

Make sure to check our website regularly and sign up for email notifications as we add brands, entertainment, and educational content for the next show. It will be a jam packed agenda with plenty of time allocated to bring attendees to the show floor.


You’ll be pleased and surprised at the diversity in our attendees, in terms of both demographics and professional focus. We have extensive market research from our previous shows.

Marketing participation in print and digital (our social media campaigns reached nearly 5 million people in previous years!)


We have many special programs available to support you, including:

  • Show concierge services
  • Marketing participation in print and digital (our social media campaigns reached nearly 5 million people in 2022!)
  • Booth assets such as pre-configured glass showcases and shelving so you can save on shipping costs
  • On-site services such as printing are available as options during the show

    Our show management team is here to help you with the process from budgeting through load in/out. Find out what we offer.