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New for 2023! The Makeup Show

Connect, Collaborate and Create at The Makeup Show, a beauty experience not to be missed! You don’t have to be a professional makeup artist to want to learn the techniques of cosmetics and skincare. More and more, beauty professionals are expanding their services and skills, and we brought it right to you at America’s Beauty Show 2023!

Education and Demos

There were four stages of education, all within The Makeup Show Hall. We followed celebrity makeup artists and industry experts as they showed us the latest trend and techniques, and shared their business expertise to help guide us to a successful career.


Main Stage

We had legendary artists who make an impact on our industry’s past, present and future at our live Main Stage. The Main Stage was a must for the attendees who want to learn how to advance their own artistry and career.


Featured Educators

Kevin James Bennett for Omnia Brush, Yaneek Proctor for Yani’s Aesthetic, Danessa Myricks for Danessa Myricks Beauty, Nick Lujan for Kevyn Aucoin Beauty, Melanie Mills for The Makeup Altar, James Vincent for The Makeup Show AND MORE!


The Business of Beauty Sessions

A series of lectures with Master Artists and Industry Experts designed to engage with you personally. They brought you through an intimate seminar style class with a variety of content to elevate your artistry, brand, and career through discussion and participation. Designed for those working in the beauty industry and wanting to delve deeper into the business aspect. These sessions were in-depth information on the topic, but without the hands-on segment.


Featured Educators: Aga Rhodes, Lijha Stewart, James Vincent


Shopping & Products

There was a massive expo neighborhood just for The Makeup Show, featuring some of the most influential artists and brands in today’s beauty industry; where you shopped for your must-have products in makeup, skincare, and hair care brands at pro-discounted prices; you discovered small brands and trending products; and saw what’s new with the mega-brands you adore.

See the full list of attending makeup brands here.

The Makeup Show Chicago Sponsors 2023