In the "LOOP"

From tips to techniques and the latest innovations from brands, the 2023 ABS show — celebrating it’s 100th anniversary — is an event not to be missed!

We’re taking you through some of the highlights you’ll experience by attending the 2023 America’s Beauty Show taking place April 15-17, 2023, at the Donald E. Stephens Convention Center in Rosemont, Illinois. Be sure to visit https://www.americasbeautyshow.com/ and follow along @americasbeautyshow for the latest updates!

Ideal for a variety of curl types, knotless braids are created in sections of a determined size by feeding small amounts of braiding hair into each section as you create the braid. The braid starts at the root and can be extended to any length the client chooses.  

You might have noticed that during pregnancy, your hair was incredibly thick and shiny, but postpartum it’s a completely different story — your hair texture and hair levels have dropped — you can thank your hormones for that. 

When it comes to haircuts, 2022 has seen an influx in highly stylized and precision cuts as well as more texturized techniques. We’ve rounded up the most popular haircuts of 2022.

The summer season consistently brings out new color inspiration and possibilities. While most clients opt-in for lighter and brighter variations of their hue, darker shades will still be trending this year. From platinum to caramel balayage and dark brown shades — these are some of the top hair color trends for blondes and brunettes for summer 2022. 

A hair gloss is a professional color treatment that can get rid of brassiness, blend grays and enhance natural color. Read on to learn why we recommend this service to all hair types, colors and textures.